Top Mom Influencers to Follow — Intuition Media Group (IMG) (2024)

Nowadays, most parents turn to social media for parenting tips and advice. Most people believe that social media provides them with valuable information and resources in a variety of ways. As a mother, you may be among those who are always looking for trusted and dependable mom recommendations on social media to follow for your family and children.

Whether you're a mom or a brand searching for the best social media influencers, this list has you covered! We’ve listed some of the top mom influencers and famous momtrepreneurs on social media with trustworthy and remarkable content to follow.

Top Mom Influencers on all social media channels:

  1. Tammy Hembrow

  2. Savannah Rose LaBrant

  3. Katie Stauffer

  4. Aspyn Ovard

  5. Abbie Herbert

  6. Christine Andrew

  7. Jennifer Anderson

  8. Krystiana

  9. Alexa Jean Brown

  10. Melissa Wood - Tepperberg

  11. Farah Dhukai

  12. Tabitha Brown

  13. Kristy Scott

  14. Jane Park

  15. Chriselle Lim

  16. Tina Chen Craig

  17. Joy Cho

  18. Amy Tan

  19. Nabela Noor

  20. Diipa Buller-Khosia

  21. Rachel Parcell

  22. Yasmin Maya

  23. Kitan Akinniraye

  24. Lauren Ockey Riboldi

  25. Arshia Moorjani

  26. Naomi Davis

  27. Palak Patel

  28. Katie Gonzales

  29. Sopha Rush

  30. Myleik

  31. Travasha

  32. Kamana Bhaskaran

  33. Alexis Cole

  34. Tanya Marie

  35. Lizzy Mathis

  36. Latham Thomas

  37. Elle Walker

  38. Mikayla Shocks

1. Tammy Hembrow

Tammy Hembrow, a YouTuber and American model, is living every mom’s goals. This social media mom influencer is well-known for her fitness, fashion, and lifestyle content. She rose to fame with her content about pre- and post-pregnancy body transformation. Tammy, a mother of three, maintains a beautiful and fit body figure, which she advocates for all women, especially those who are pregnant and have just given birth. She runs her own workout programs where she encourages everyone, especially moms, to live a healthy and confident lifestyle.

Aside from promoting products and managing her fitness program, Tammy also shows the reality of becoming a mother through her pregnancy journey on YouTube. She creates content with her kids on her YouTube channel, which has 1.31 million subscribers– including travel, fashion haul, home workout, and mom Q&A vlogs. She has 15.9 million followers on Instagram and 1.7 million on TikTok.

According to news.com.au, Tammy now has an estimated net worth of $38 million. She was also named as one of the country’s most successful creators on Forbes Australia, where she and her newborn child fronted the magazine’s digital cover issue.

2. Savannah Rose LaBrant

Savannah Rose LaBrant is a YouTuber and a mom of four. Along with her husband, Cole LaBrant, she advocates against abortion and supports the Embrace Grace movement, which provides resources for single and pregnant women (including single moms and dads).

She has 13.1 million YouTube subscribers, 7.2M Instagram followers, and 29.5 million followers on TikTok. Savannah is a famous mom influencer across social media platforms for her content with her family – their YouTube vlogs include videos of their family’s celebrations (like gender reveal and kids’ birthday parties) and other constant updates about the LaBrant family.

Savannah uses TikTok to share entertainment videos with her husband and children, including TikTok dance challenges and trends. She and her family's net worth is estimated to be between $3 million and $12 million. She also makes money from affiliate marketing while being a social media content creator.

3. Katie Stauffer

Mom influencer Katie Stauffer is a famous content creator on YouTube and Instagram. Her YouTube videos feature her children's skits and family vlogs. She and her family now have over one million YouTube subscribers, 3.2 million Instagram followers, and 2.7 million TikTok followers. Katie also shares her family’s life vlogs on social media – with their house tours, product endorsem*nts, and other entertainment videos (such as TikTok challenges and trends).

Katie manages her family’s slime business (Mila & Emma Slime Shop) and owns a home decor shop on Instagram (Kander). She and the Stauffer kids continue to gain popularity and earn through social media with their family’s vlogs and businesses.

4. Aspyn Ovard

Aspyn Ovard is an online content creator and business owner. She runs an online store called Luca and Grae, where she sells women's accessories and clothing. Aspyn updates her social media channels with fashion, travel, and beauty content. With her husband, Parker, Aspyn now has nearly 3 million subscribers on YouTube, 2.3M Instagram followers, and 569.5K followers on TikTok.

Apart from managing an online shop, Aspyn earns commissions through her Amazon Storefront. She also sells and earns from her photo presets on Gum Road. So, if you’re a mom interested in following influencers with aesthetic-looking Instagram profiles, you can check Aspyn Ovard’s IG account to see more of her content.

5. Abbie Herbert

Abbie Herbert is a content creator and an owner of an e-commerce website. She and her husband produced the “Who Wears the Pants” Podcast on YouTube, which reaches hundreds of thousands of views per episode. This mom influencer is also famous on TikTok for her family’s trending challenges and dance videos. Presently, Abbie has 2.18 million YouTube subscribers, 1.9 million followers on Instagram, and 14.5 million on TikTok. You can see more of Abbie’s family, beauty, travel vlogs, and motherhood journey on her social media profiles.

Abbie founded her company Beaubble which sells beauty products. She also earns from product endorsem*nts and modeling on social media. She is also a known creator and model on LTK and other digital marketing platforms – even on her personal website and online store.

6. Christine Andrew

Mom influencer Christine Andrew works as a model and content creator. She is famous for making content about beauty, fitness, style, and home decor on her Instagram, YouTube, and TikTok accounts. Christine and her husband’s YouTube channel covers fashion, travel, and budget-friendly shopping and tutorials. She also earns commissions on her Amazon storefront and LTK profile.

Christine also has her own fashion website, where she posts blogs about her latest product finds and fashion trends. She is particularly impressive for her trendy styles, and her content inspires other moms to wear what they love. She also shares a variety of content like product tutorials, home organization tips, must-haves, and other shopping deals.

Aside from managing her family and business, Christine handles her Instagram account with one million followers, a YouTube account with 16.8k subscribers, and a TikTok account with 753.9k followers.

7. Jennifer Anderson MSPH, RDN

Are you one of those parents struggling to get their children to eat their vegetables? Follow Jennifer Anderson! Jennifer is not just a mom influencer – she is a child nutrition specialist (a kid’s dietitian) and a public health influencer. She shares educational content about children’s nutrition on social media that is extremely helpful for all parents – addressing questions and issues about food, health, and wellness among families.

Jennifer founded Kids Eat in Colors, helping parents with picky eating and child’s nutrition guides and recipes. Her website also offers free courses and ebooks. Jennifer has nearly two million followers on Instagram and 159,000 on TikTok.

8. Krystiana

Krystiana Tiana, also known as mom influencer Krystiana, is a well-known social media personality who creates fashion, lifestyle, and travel-related content. She became famous for her modern home, where she and her husband – along with both of their current partners – healthily co-parent their children. In one of her TikTok videos, Krystiana revealed her co-parenting relationship with her new husband, ex-husband, and children's stepmother, which surprised many of her followers.

This mom influencer also shares her family’s life vlog updates on YouTube. She now has 69.1K subscribers on YouTube, 566k Instagram followers, and 2 million followers on TikTok.

9. Alexa Jean Brown

Content creator and blogger Alexa Jean Brown shares her beauty tutorials, fitness, travel, and family adventures, as well as her other life and pregnancy updates on YouTube and Instagram. Some of the content she uploads includes food and drink recipes and her cooking tutorials on Instagram. Alexa owns Shop Lex Brown, a clothing brand where she personally models her products. She also does affiliate marketing for different sites online.

Currently, Alexa has 25.8k YouTube subscribers, over 1 million Instagram followers, and 13,000 followers on TikTok. She gains up to hundreds of thousands of views on all her videos on her social media profiles.

10. Melissa Wood - Tepperberg

If you’re looking for mom influencers specializing in fitness and workout, you should follow Melissa Wood-Tepperberg. Melissa is a mom and health and wellness coach who creates workouts, meditation, and plant-based diet content. She founded Melissa Wood Health, her personal website where she provides workout and meditation classes, and offers different fitness products.

Melissa hosts Podcast episodes through her website about motherhood, nutrition, health, and spirituality. She also shares her vegan food and drinks recipes with her followers. As of today, Melissa has 85.7k YouTube subscribers, 1 million Instagram followers, and 83.7k TikTok followers.

11. Farah Dhukai

A YouTuber, fashion blogger, make-up artist, make-up “hoarder,” and hair stylist, Farah Dhukai initially rose to fame by sharing DIY beauty tricks. She is best known for chronicling her raw and honest fertility journey on social media. After years of struggling to conceive, Farah recently gave birth to a beautiful baby girl. This Canadian mom currently has 2.4 million subscribers on YouTube and 6.2 million followers on Instagram.

12. Tabitha Brown

Also known as “Tab,” the actress, author, and social media personality focuses on humor, veganism, and motivational speaking. Tabitha Brown is the winner of the 2021 NAACP Image Awards for Outstanding Social Media Personality, and was nominated for two Emmys (Outstanding Preschool Series and Outstanding Host) for “Tab Time,” a YouTube original series exploring issues such as feeling afraid, winning and losing, and trying new things.

In 2021, she published the New York Times bestseller Feeding the Soul (because it’s my business): Finding Our Way to Joy, Love and Freedom, and the following year she published her debut cookbook Cooking from the Spirit: Easy, Delicious, and Joyful Plant-Based Inspirations. Tabitha has also launched a clothing collection with Target.

A mother of two based in Los Angeles, Tabitha co-hosts Fridays with Tab & Chance with her husband on IGTV (the show was also recently made available as a podcast.). Tabitha has 5 million TikTok followers and over 4 million followers on Instagram.

13. Kristy Scott

Texas-based filmmaker, creator, entrepreneur and mom-of-two Kristy Scott, along with her husband Desmond (known together as "The Scotts"), creates content focused on fun with her kids, pranks, and home design and renovation. She has amassed 11 million followers across TikTok, Instagram, and YouTube and landed partnerships with brands including Estee Lauder, Hilton, and Google. She was recently named to Forbes 30 under 30.

14. Jane Park

A former television journalist turned mom influencer, Seattle-based Jane Park is the mother of two. Her content focuses on parenthood and specifically the experience of raising Asian American children. To help her kids connectwith their Korean heritage, she frequently feeds her family Korean food and makes dumplings, rice cake, and soup on special occasions. Jane is also teaching her kids Korean by speaking Korean at home in combination with online lessons. She currently has 3.4 million followers on TikTok.

15. Chriselle Lim

Korean American fashion influencer Chriselle Lim balances high fashion with raising two daughters. In addition to spotlighting haute couture on her platforms, Chriselle also shares Korean cooking tips. Based in Los Angeles, she recently launched BumoWork, a kid-friendly workspace providing coworking and child care “under one roof.” As her daughters are half Korean and half Taiwanese, Chriselle is making sure they connect with both cultures by learning both languages. She has 2.8 million followers on TikTok.

16. Tina Chen Craig

One of the first style bloggers and a pioneer of influencer marketing, Tina Chen Craig has transformed into a successful businesswoman. Back in 2005, as the mother of a 6-month-baby, she launched Bag Snob, one of the first fashion and lifestyle blogs. Now the mother of a teenage son, Tina has since created a luxury beauty and skincare brand called U Beauty. Based in Dallas, Tina immigrated to the United States at age eight, and has always remained close to her Chinese culture. She has nearly 300,000 followers on TikTok.

17. Joy Cho

This Thai-American mom influencer is a lifestyle expert and designer known for her use of bright, vibrant colors. The Los Angeles-based mom of two (half Thai-American and half Korean-American) girls launched her Oh Joy! graphic design studio in 2005. The company focuses on design, fashion, food, and, of course, joy! Joy Cho is also the author of seven books and has created products for brands including Target, Band-Aid, Petco, and Keds. She was named one of Time’s 30 Most Influential People on the Internet, and she has over 15 million followers on Pinterest.

18. Amy Tangerine

Known for her extreme craftiness and endless creativity, Amy Tangerine turned her sewing hobby into a t-shirt line carried in retail shops worldwide, and her passion for scrapbooking into a business. She is the founder of Amy Tangerine, a brand committed to allowing people to experience their passion and see the positive side of life. A mother of two, Amy published her book, Craft a Life You Love in 2018. Based in Los Angeles, Amy has recently released a second book entitled Making Memories, targeted at inspiring kids to create and practice mindfulness. She has consulted with a variety of brands including American Crafts and Amazon. Amy has nearly 200,000 followers on Instagram.

19. Nabela Noor

A Bangladeshi-American designer and entrepreneur, Nabela Noor uses her YouTube channel to inspire plus-size people to challenge beauty standards and love themselves. She is primarily known for her lifestyle videos and fashion vlogs, including a labor and delivery vlog of her daughter’s birth. Nabela has written a book entitled Beautifully Me, a picture book about loving yourself as you are. A self-described “self-love advocate and self-care expert,” she has over 1 million subscribers to her channel and 2.3 million followers on Instagram.

20. Diipa Buller-Khosia

Diipa Buller-Khosia is an Indian fashion and beauty influencer and founder of the cosmetic brand 'Indē Wild. Diipa has been featured on the front cover of magazines, including Vogue India. She has also spoken about entrepreneurship at Harvard Business School. Based both in Amsterdam and London, Diipa manages her beauty empire as well as her job as mom to her new baby daughter. She has 1.9 million followers on Instagram.

21. Rachel Parcell

A business leader and a role model for women entrepreneurs, Rachel Parcell launched a jewelry collection in 2015. She now runs a hugely successful fashion line branded under her name and a lifestyle blog called Pink Peonies. Based in Utah, this mom of two young children has released collections for Nordstrom and Blue Sky. Rachel has 1.1 million followers on Instagram.

22. Yasmin Maya

Bilingual beauty vlogger and professional makeup artist Yasmin Maya, aka Yasmin, aka BeautyBird, has two YouTube channels. She posts videos in English on her BeautyyBird channel and Spanish language videos on her PajaritaBella channel. Her videos focus on makeup, fashion, and fitness. Born in Mexico, Yasmin now makes her home in Carpinteria, California, where she is raising her two young children. She has one million followers on Instagram and over one million subscribers to her YouTube channels.

23. Kitan Akinniraye

Style and beauty influencer Kitan Akinniraye is known for her blogs on fashion, travel, and lifestyle, as well as beauty (including make-up tutorials!). Her recent style ranges from bold animal prints to relaxed athleisure looks. Kitan also has a headwrap company, Atarah Avenue, which has partnered with major fashion brands including Ralph Lauren and Calvin Klein. The fabrics for the wraps originate in Nigeria, Kitan’s birthplace. Based now in Los Angeles, Kitan has nearly 800,000 followers on Instagram.

24. Lauren Ockey Riboldi

Lauren Ockey Riboldi, also known as Lars, is best known for sharing family and lifestyle photos and videos across her various platforms. Lars, who lives in Hawaii with her husband and son, also posts gorgeous underwater photography. Her photo and video company, OckeyDockey, captures stories for a variety of events, occasions, and brands. She has 449,000 followers on Instagram.

25. Arshia Moorjani

Mom and Indian-American entrepreneur Arshia Moorjani is a beauty and fashion expert who focuses on makeup for women with brown skin. Originally from India, Arshia now makes her home in New York. She is also known for skin care, DIY, and fitness tips, and she recommends her favorite products on Amazon. Arshia shared her story about giving birth to her daughter in 2021, and she has since posted about topics as diverse as newborn must-haves and postpartum depression. Arshia has 429,000 followers on Instagram.

26. Naomi Davis

A mom of five children, Naomi Davis, also known as Taza, launched the blog Love Taza with inspiring and vibrant content over a decade ago while she was a Juilliard dance student. In 2021, she published a book entitled A Coat of Yellow Paint, Moving Through the Noise to Live the Life You Love, a refreshing, poignant take on the reality of being a mother. She and her family recently relocated from New York City to Arizona, a move she chronicled on her platforms. Taza has 412,000 followers on Instagram.

27. Palak Patel

Indian American Palak Patel is famous for her lifestyle, food, and travel blog called The Chutney Life. She shares a huge variety of recipes, many of which are inspired by her mom’s home cooking. The Philadelphia-based mom also posts toddler-friendly recipes that she has tried out on her son. Later this year, she will be publishing a cookbook called The Chutney Life. Palek has 225,000 followers on Instagram.

28. Katie Gonzales

Model and TikTok and YouTube star Katie Gonzales runs a YouTube channel with her husband called KBandBaby on which she initially shared videos of her day-to-day life as a teen mom. Her vlogs have centered on pregnancy, parenting, and relationships. Now a mother of three children, she is also known for her comedy video clips, dancing videos, and lip-sync performances. Katie also has an Amazon page where she recommends her favorite products. She has 116,000 followers on Instagram.

29. Sopha Rush

The founder of Live Deeply Rooted, Sopha Rush blogs about her experiences with marriage, motherhood, and ministry. Based in Texas, Sopha has an Amazon page where she endorses some favorites, including various baby essentials that she discovered in the course of parenting her two sons. She has written a prayer journal entitled Living Deeply Rooted, and recently published a book called 100 Days of Living Deeply Rooted. Sopha has 262,000 followers on Instagram.

30. Myleik

Myleik Teele, known to her fans as simply Myleik, states that her “superpower” is her ability to “identify trends and market them with flawless execution.” She shares her insights on life and motherhood on her MyTaughtYou podcast. She also runs CurlBOX, a monthly subscription service for naturally curly hair. This Atlanta-based mom has consulted and collaborated with brands including L’Oreal, Procter & Gamble, Ulta, Target, and Walmart. She is also regularly booked as a motivational speaker. All of her endeavors deliberately center around Black women. Myleik has 213,000 followers on Instagram.

31. Travasha

Travasha Winfrey, aka Travasha, aka T, is a Georgia-based flight attendant with a blog called Life of a Sassy Stew that focuses on travel tips and tricks. A former NFL and NBA cheerleader, she is known for hilarious videos that show flight attendants in a whole new light. Travasha gave birth to a daughter in 2021 who she says is already super sassy like her mom! She has 253,000 followers on TikTok.

32. Kamana Bhaskaran

With a full-time career as a health tech at a company in San Francisco, mom Kamana Bhaskaran somehow still finds time to blog about fashion, fitness, wellness, and food. She created the website Social and Style, a collaborative community for South Asian women. Last year, Kamana appeared on Good Morning America to teach the audience how to make a Diwali Rose Ladoo for dessert. A graduate of Columbia University, Kamana has 192,000 followers on Instagram.

33. Alexis Cole

Alexis Cole is a Christian lifestyle blogger who shares her stories on a YouTube channel called The Cole Life, focusing on the realities of married life and navigating interracial relationships. She and her husband have also blogged across various social media platforms about their fertility journey and now, parenthood! Alexis has almost 200,000 followers on Instagram.

34. Tanya Marie

Tanya Marie, also known as The Life of Tanya Marie, is a Congolese-American entrepreneur and content creator who “inspires queens to be unapologetically themselves.” This Dallas-based mom posts funny, relatable lifestyle, beauty, and fashion videos. She has a brand deal with NYX Professional Makeup, and in 2021 joined Sephora Squad, the makeup company’s influencer ambassador program. Tanya has over 100,000 followers on Instagram.

35. Lizzy Mathis

A model and actress turned entrepreneur and mom of three, Lizzy Mathis is the founder of TheCoolMomCo, a lifestyle parenting blog where she shares tips on how to make mom life easier. Based in Los Angeles, Lizzy also launched a YouTube channel where she focuses on stories about family, beauty, fashion, and fitness, and includes recipes under the heading In the Kitchen with Lizzy. She has over 100,000 followers on Instagram.

36. Latham Thomas

Named one of Oprah Winfrey’s Super Soul 100, Latham Thomas is a health and wellness leader. This mom and maternity lifestyle expert is the founder of Mama Glow, a health and education platform educating doulas and serving birthing people. She has published two bestselling books: Mama Glow: A Hip Guide to a Fabulous and Abundant Pregnancy”and Own Your Glow: A Soulful Guide to Luminous Living and Crowning the Queen Within. She also speaks at universities and teaching hospitals around the country in an effort to improve the labor and delivery experience for moms. Latham has 135,000 followers on Instagram.

37. Elle Walker

Elle Walker is a Los Angeles-based vlogger best known for her YouTube channels WhatsUpELLE and WhatsUpMoms. The top parenting chanel on YouTube, WhatsUpMoms features lively, funny content about motherhood, and has attracted collaborators including Michelle Obama and advertisers such as Kohler, Puffs, and Disney. Forbes magazine named her the #1 Parenting Influencer in the U.S. The mom of three is a graduate of Stanford University. She has 69,000 followers on Instagram.

38. Mikayla Shocks

Mikayla Shocks is a mom of two and a social media superstar. She rose to fame posting photos of her and her husband – an inspiring, interracial couple – and their gorgeous baby daughter. She has since had two more daughters, while finding time to post photos across media platforms as Mama Shocks and partner with brands such as Dicks Sporting Goods and OXO. In 2020, Mikayla founded Sol Sister, creating customized clothing and jewelry that reflects her “casual, bohemian, glam” personal style. She has 90,000 followers on Instagram.

Conclusion

With this list of top mom influencers on your side, you can rest assured that the social media profiles and recommendations you follow are quality and worth your family’s time and budget. We're here to assist you in getting started. If you want to use one of these top mom influencers, we recommend contacting us here to see how we can help.

Do you know of any other top mom influencers we missed on this list? Send us your insights. We’d love to hear from you!

Top Mom Influencers to Follow — Intuition Media Group (IMG) (2024)
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